IF you want to start your business in the SEO properly, and Avoid wasting time and effort on work that don`t give you good result or may harm you in any way, there are some points that you should avoid in your site to begin with strong start , Accurate and a clear goal .
1# Don't Put a Clear Purpose and Specific Stages at The Beginning of Your SEO Campaign :
The first Mistake People Make when they start a new site is to focus on SEO from the digital side only.They are looking for results only, possible someone asked me "SEO is the results in the search engines, isn't it? ",in fact, the goal of the SEO is "profit" So you have to set your goal and specific stages, this differs from one site to another depending on the category.
You have to measure the number of your visits, compared with a profit, when you rank in the first page are you achieve what you aspire or not? , and your goals may not only be profitable, there are some sites their goal is the conversion rate, visitors subscribe on a mailing list,expansion on social networks, or taking a large number of followers on YouTube, Etc..
So before you start your SEO campaign you must set your goal or something you want to achieve through your progress in the results, whatever your goal.
So I advise you to use Google Analytics or Optimizely.
2# Don't Do deep and thorough Research For Keyword Targeted :
I found keyword have high number of searches and low Competition, and I decided to work on it “Adapted from my Friend”The problem in the process of search keywords is that you need to have experience , you will gained it with the time and may not acquire, The process of finding keywords to work on them requires a comprehensive vision of the market and careful study of the behavior of Visitors , what is the type of content they are looking for ?, what is the form of interaction pursued by visitors in this category? , what is the keywords more profitable? Are the keywords that long sentences? , in formats questions? , in explanations How to.. Form? , and many forms of various search operations, which may not think of.
But here comes the role of the SEO experts, please feel free to consult an expert or to learn how considering the market and how studying the behavior of the targeted visitor to your site. So I advice you to visit These sites SearchEngineLand, SEOBook, Matt Cutts, Woorank, Moz
3# Neglect The Technical side of the SEO :
Why improve our pages Technically, it's not just about the quality of content? In fact, it's not completely, yes definitely quality content is a factor plays a big role in your results in the search engines, but since this is not correlated with the technical side, will not achieve anything .
To appear the content of your site in search engines must Google spiders archive it , and in order to archive your content, you should make sure the Robots files of your site is properly, make sure that is no department in your site does not archive , check periodically for Duplicate content , and you have to improve the infrastructure of the site as well, and the distribution of the links from the home page, how much clicks it would take the robot Google to get to the important pages, one or more? , Do you use real canonical Tags to your page or not? Etc.. . So the technical side is very important cannot be ignored, and you'll always be sure that your site does have technical problems.
I'm going to type Full post about this point in the future, Wait
4# Do not follow the impact of what you do in your site :
One of the mistakes that beginner make and Unfortunately professionals also, is not to give the importance of the Project Management , so Your management to your site is not just follow the daily results, but you should always taught the return of anything you do inside your pages on your visits, they have been affected negatively or positively, what has changed.
For example, when you change the default style or template of your site, you need to monitor and follow-up on the graph of your visitors and the extent of influence. Is increasing?, is reducing?, the Length of stay on your pages increased or reduced, Is the Conversion Rate increased or less, anyway project management or sites vary depending on the number of Visitors , category and targeted Visitors, but always tried to follow-up weekly the return of what you do on your visitors, so you can follow the right path that brings you targeted visitors and continues profits .
5# Don't test any modification of the properties of your site before launch :
What will happen if you change the Meta description of your site? , it's just a simple modification in the tags, let me tell you that this change may push you forward or drag you backward if were not fully aware of what you are doing and don't do pre-testing before.
In fact, in any professional SEO Company , the team must be fully aware of how to create appropriate SEO environment , so they test any amendment or change in the properties of the site before approved formally, this means that if you would put a new keyword in the site address, or in the site description to attract new visitors from a different region, you have to test the effect of this word for at least 10 days of archived in Google and its appearance under the link of your site in search engines, measure the rate of visits in the 10 days that followed you add this word, with the 10 days that precede you add this word, and I advise you to do this process twice sense to put the word and measure the interaction and traffic and then eliminate them once again and return to its former status and measure the interaction and visits , in order to get clicks on the optimal form which achieves what you aspire to it. Of course .
I'm talking here about the measurement sites of interaction and knowledge of traffic
Google Analytics, Motigo webstats, HiStats
6# care only about the number of Backlinks that you get every month :
After Penguin update and Hummingbird , if you has not got rid of this bad habit that will make you interested in number at the expense of quality, you are on your way to the edge of the abyss sooner or later, the SEO did not become as it was before it's getting harder day after day, and only those who abreast Event and make up for things before it is too late, they would stay ahead of the competitors by-step , and who works to gaine number of backlinks , today they make the end of thier sites.
some methods to get Backlinks has ended, including the exchange of textual , exchange advertising or the purchase of links, and some of the other ways that i can't mention now in detail, but you have to be always aware that only quality and match the content is what will bring you what you aspire , Why your goal is to get number of backlinks greater than your competitor, What if I told you that you able to beat your competitor with fewer backlinks than he got? , You should only look for quality + matching + good page.
I advice you to read these topics
http://backlinko.com/link-building
http://moz.com/blog/category/link-building
http://www.seobook.com/archives/001792.shtml
7# Neglect of optimizing your site for mobile phones and tablets :
Don't worry you are not alone, there are many sites do not care to improve their sites for browsing via mobile phones or tablets, and this is the reason for lose extremely large number of visits,unfortunately they don't know anything about this and this point is due to step No. 2, a lack of a thorough examination and a thorough search of the Keyword, and any slice targeting these words and where visitors usually come, but in order to stay in the heart of the topic ,optimization your site for mobile phones requires simply Responsive template is compatible and complies with Resolution used by any visitor.
to get Responsive template , use these links Blogspot , WordPress.
If you create html site or any other magazine , you should read this comprehensive guide from Google, which is talking about how to optimize sites for mobile phones easily, even forums have become available Styles Responsive and this is a very important thing you should not miss. In fact, a well-enhanced sites for browsing on different devices have an advantage over competitors who do not care at this point.
8# Don't care about examining your competitors on a regular basis :
SEO isn't only the power of your site and inquiry advanced results in the search engines, but you have to check competitors on a regular basis until you identify the strengths and weaknesses, so you can beat them or maintain your position in the forefront, the matter works in both directions together your competitors follow you also and checked out a routine so that they can beat you and occupy your position in the search engines, so only those who study competitors well on regular basis are able to extract the strengths and weaknesses and rank sites in Google .
There are many sites and tools that you can use to examine the competitors, I personally would recommend wonderful Raventools that enables you to compare your site and the sites of the opponent and know the strengths owned by this site and weaknesses, a comprehensive study and careful Link profile its own, from where he get the backlinks , what weakness factors of his page and his strength factors ,from where most visitors come to his site, many aspects that fall under the name Competitor analysis you should know it .
Summary :
8 Things You Should Avoid For Best SEO In Your Site1# Don't Put a Clear Purpose and Specific Stages at The Beginning of Your SEO Campaign .
2# Don't Do deep and thorough Research For Keyword Targeted .
3# Neglect The Technical side of the SEO .
4# Do not follow the impact of what you do in your site .
5# Don't test any modification of the properties of your site before launch .
6# care only about the number of Backlinks that you get every month .
7# Neglect of optimizing your site for mobile phones and tablets .
8# Don't care about examining your competitors on a regular basis .
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